Privacy Policy

Shorebird Management ("we," "us," or "our") operates the website shorebirdmanagement.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services. By using our website, you consent to the practices described in this policy.

Information you give us.

• Contact form: your first and last name, email address, subject, and message.
• Consultation booking: your name, email address, phone number, industry, whether you already have a website, how you heard about us (and a referrer's name, if you give one), and the date, time, and time zone you choose.
• Email and phone: anything you send us directly.

Information collected automatically when you browse.

• Website analytics (Raven): the pages you view, the page that referred you, campaign (UTM) tags, clicks (position on the page and up to 50 characters of the clicked element's text), how far you scroll, time on page, page-performance measurements, screen and window size, browser and operating system, language, time zone, and an approximate location (country, region, and city) derived from your IP address. We do not store your IP address itself; we use it only to look up that approximate location and to create a pseudonymous visitor ID from a one-way hash of your IP address and browser user agent.
• No session recording: we do not record your screen or replay your visit, we do not track mouse movement, and Raven never captures what you type into forms.
• Meta Pixel: a page-view event sent to Meta Platforms, Inc. (Facebook and Instagram). See Section 7.
• Security and hosting data: Cloudflare, which hosts and protects the site, processes standard request data (such as IP address and browser details) to deliver pages and block abuse.

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Schedule and manage consultations and project engagements
• Send project updates, invoices, and service-related communications
• Improve our website, services, and user experience
• Analyze website traffic and usage patterns, and find and fix problems on the site
• Measure and improve our advertising on Facebook and Instagram
• Protect the site and our forms from spam and abuse
• Comply with legal obligations and protect our rights

We do not sell your personal information for money. We share it only as described below.

• Service providers that process information on our behalf:
  • Cloudflare: website hosting, content delivery, security, and Turnstile spam protection on our contact and booking forms
  • Shorebird Platform: our own client platform, which runs on Cloudflare, stores contact-form messages and consultation bookings, and sends the confirmation you get after using our contact form
  • Zoom: we create your consultation meeting there, which includes your name and the time you booked
  • Resend: delivers our booking and contact-form confirmation emails
• Advertising: the Meta Pixel sends Meta a record that a page was viewed, along with information Meta collects from your browser. Under some state privacy laws this may count as "sharing" personal information for targeted advertising. See Section 7 for how to opt out.
• Legal requirements: When required by law, court order, or governmental regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

Our analytics data (Raven) is stored on systems we operate and is not shared with third parties.

We implement reasonable administrative, technical, and physical security measures to protect your personal information. Our website uses SSL/TLS encryption for all data transmissions. Form submissions are encrypted and transmitted securely. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

• Contact-form submissions and consultation records: for the duration of our business relationship and a reasonable period afterward.
• Website analytics: automatically deleted after two years (detailed click and performance data after one year).

• Raven analytics does not use cookies. It keeps a session identifier and campaign tags in your browser's session storage, which is cleared when you close the tab. If your browser sends a Global Privacy Control or Do Not Track signal, we do not load Raven at all, so your visit is not measured. You can also contact us and we will delete the data from past visits.
• Meta Pixel may set cookies (such as _fbp) so Meta can measure and target ads. We do not load the Meta Pixel at all if your browser sends a Global Privacy Control or Do Not Track signal. You can also manage how Meta uses your data in your Meta ad preferences, and read Meta's privacy policy.
• Cloudflare may set strictly necessary cookies for security, and Turnstile runs a spam check when you use our contact or booking form. See Cloudflare's privacy policy.

You can also block or delete cookies in your browser settings. Blocking Cloudflare's security cookies may stop our contact and booking forms from working.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete it promptly.

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of the use of your information for targeted advertising (see Section 7)
• Lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us using the information below.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after changes are posted constitutes acceptance of the revised policy.

If you have questions about this Privacy Policy or our data practices, please contact us:

• Email: sales@shorebirdmanagement.com
• Phone: (410) 533-6889